You may have heard the Edmonton Oilers are rebuilding. “It won’t be an overnight fix.” “It’s all part of the process.” “This is a young, fast, exciting team.” These are all true statements that may or may not be distracting us (us, being Oilers fans) from the mess at hand. The local media has bought hook, line, and sinker – I won’t get into the media puppets who defend this franchise, but let’s just say a number of them end up writing articles for edmontonoilers.com (with each article prefaced, “I know this is edmontonoilers.com… but I wouldn’t write this if I didn’t believe it”). With another Oilers season over before the season’s halfway point, the “rebuilding” has become the main topic of discussion online, on radio, and occasionally even in newspapers.
But rebuilding is a tricky thing. It’s the sports equivalent of a political buzzword. The Islanders have been “rebuilding” for about 10 years. A lot of the NHL’s have-nots have been rebuilding for as long as we can remember. And when is a rebuild done? Whenever the team becomes competitive. We make fun of the Isles and their ineptness, but we feel the Oilers are onto something. Eh?
The Oilers only stated goal this year was to be playing competitive, important games in March. They didn’t even make it to January. The (primary) excuse is the same excuse they have used for a number of years – injuries.
The tricky thing is… it’s kind of a fair excuse. Any team that loses its top players for extended periods of time is going to struggle. The Oilers should have expected injuries from Ales Hemsky, Cam Barker, and Ryan Whitney, but the crucial injuries to the Oilers’ three young guns went from strange (Ryan Nugent-Hopkins), to unfortunate (Jordan Eberle), to unbelievable (Taylor Hall).
On the flip side, the Oilers lost three extremely young players – surely their veterans would have enough to at least keep the boat afloat? None of these injuries will keep their stars out for more than 10 games – surely someone would step up. They have not. On the defensive end, it’s arguably been even worse.
With another 30th place within the Oilers sights (and make no mistake, they WILL finish dead last again, and be the first team to do so for three years running since the expansion Ottawa Senators) the debate will rage – are the Oilers rebuilding, and if so, are they doing it the right way? Defenders of the process will point to two franchises above all others – Chicago and Pittsburgh (it used to be Washington, but that example was removed once the Caps stopped dominating). I hear this argument more than any other. “Look at Chicago!” “Look at Pittsburgh!” Rarely, do we hear “look at Florida!” “Look at the Islanders!”
Let’s look at how Chicago and Pittsburgh were “rebuilt.”
Chicago
The Blackhawks franchise decayed (much like the Oilers) due to continuous draft struggles. They managed to draft either depth players or compete busts from 1998-2002 (their first round choices during those years were Mark Bell, Steve McCarthy, Mikhail Yakubov, Pavel Vorobiev, and the best of the bunch, Tuomo Ruutu). Almost as importantly, they managed very little later in the draft outside a few backup goalies who would play elsewhere. While Jonathan Toews (2006, 3rd overall), and Patrick Kane (2007, 1st overall) are the picks Oilers rebuild fans will draw attention to, the 2002-2004 draft period laid the foundation for Toews and Kane to succeed. Here’s a list of legitimate NHLers the Hawks’ drafted during that period:
- 2002 – Anton Babchuk (first round)
- 2002 – Duncan Keith (second round)
- 2002 – James Wisniewski (fifth round)
- 2002 – Adam Burish (ninth round)
- 2003 – Brent Seabrook (first round)
- 2003 – Corey Crawford (second round)
- 2003 – Dustin Byfuglien (eighth round)
- 2004 – Cam Barker (first round)
- 2004 – David Bolland (second round)
- 2004 – Bryan Bickell (second round)
- 2004 – Troy Brouwer (seventh round)
Of course, Chicago also added an undrafted goalie (Antti Niemi), traded Ruutu for Andrew Ladd, completely stole Kris Versteeg and Patrick Sharp through trade, and signed Marian Hossa.
The Hawks drafting was so good that they managed to overcome a few shaky contracts (Cristobal Huet, Brian Campbell) along the way.
But my point is the Hawks did not become “good” simply by sucking and drafting high. During their incredible drafting from 2002-04, only one of those picks was in the top 14 – and it was Cam Barker (we all know how that worked out). Barker was traded for prospects before the Hawks reached the Stanley Cup. Outside drafting very good players for two years in a row, there is no reasonable Oilers/’Hawks comparison to be made.
Pittsburgh
The Penguins are the best comparison to the Oilers – a truly wretched franchise that benefited from the NHL’s “fail and be rewarded policy.” The Penguins weren’t quite as bad as Edmonton, but their results were pretty miserable.
- 2002-03: 29th place (resulting pick Marc-Andre Fleury)
- 2003-04: 30th place (resulting pick: Evgeni Malkin; followed by the lockout, where the draft lottery was based on teams’ results in the past three years, benefiting the Penguins more than any other team – they finished 26th in 2001-02 … as a result, they selected Sidney Crosby).
- 2005-06: 29th place (resulting pick: Jordan Staal).
- They drafted first, second, first, and second at pretty well the best possible time. Evgeni Malkin has potential to be the best second overall pick in history; Crosby is a transcendent, once-in-a-generation talent who quickly became the unquestioned best player in the league; they drafted a goalie extremely high, which hasn’t worked out for many teams.
- The lockout ensured Malkin wouldn’t drag the Penguins out of the league’s basement, which he certainly has potential to do. He spent another year in Russia after that, which indirectly helped the Penguins get Staal as well.
- The lockout drafting rules were designed for the Penguins. No team was that bad over the last three years. I’m not suggesting conspiracy, but if the Penguins were going to design the drafting rules, that’s what they would have come up with.
For the Oilers to follow the Penguins template, there needs to be another lockout, a truly excellent crop of players coming up a few years apart, and a number of other factors nicely falling into place. The Penguins rely on their stars, but they have proven that their star-free, cheap supporting cast can keep the team afloat while their stars are out. Last year’s Penguins made the playoffs as a No. 4 seed despite the injury to Staal, the Crosby concussion, and Malkin’s torn ACL. Those who believe the Oilers are following the Pens template are making a number of massive assumptions:
- Nugent-Hopkins, Hall, and the 2013 No. 1 pick will be comparable to Malkin, Crosby and Staal. For this “rebuild” to work, as is, they probably need to be even better.
- Let’s not forget, Patrik Stefan, Rick DiPietro, Erik Johnson, Chris Phillips and Bryan Berard were also first overall picks in the past 16 years.
- The Oilers supporting cast in a few years needs to move from worst in the league to reasonable.
- Goaltending no longer needs to be elite, but it needs to be above average.
- We’ve seen Dan Bylsma in action. He seems to be one of the brightest minds in the NHL. The Oilers will need a top-notch coach to develop these players.
- These Oilers stars need to stay healthy.
- The Oilers will need an elite puck-moving defencemen, and usually a couple who are well above-average.
So, Scott, how would you fix this?
I am asked this a lot when I state I don’t buy into the Oilers rebuild. I don’t think it’s a fair question – fans are consumers, and we demand/expect the product we watch to be respectable. We don’t know the interal struggles in Oilerland, or if a player is playing hurt, a locker-room cancer, etc. The Oilers overall needs are obvious (draft better, trade better, sign better players, change the environment, protect your assets, patience to get out from under some crippling contracts)… but how do they do that? Well, that’s Steve Tambellini, Kevin Lowe and Tom Renney’s job to figure that out.
The Oilers do succeed in one thing – public relations – and they have convinced the media, a large portion of the fan base, and even some national pundits that they have a master plan – this rebuild is going somewhere. They hang their hats on young talents like Taylor Hall and Ryan Nugent-Hopkins… and who can blame them? The question is if you believe that drafting obvious picks first overall is a rebuild – and if those (obvious) picks mask the Oilers complete failure in every other regard. For me, it doesn’t mask it, and a complete change of leadership is, once again, needed.